This book focuses on the developments of the broadcast and electronic media in Europe and the USA. It explores the effects of the deregulation, the increasing importance of multinational multimedia corporations and details the various challenges that commercialisation and privatisation are posing to the traditions of public service broadcaster, and the development of cable and satellite television in Europe and the US. It pays particular attention to the deregulation and privatisation of broadcasting in Greece.
This book is a study of the economics and politics of the growing international dimension of television broadcasting. It covers the trade in programming and the likely impact of deregulation of the national broadcasting networks and Direct Broadcasting by Satellite, effectively outside national control. It analyzes the role of the traditional TV producing companies and the emergence of the new global media organizations.